How we estimate a meaningful TAM
A practical walkthrough for converting qualitative signals into a defensible top-down and bottom-up estimate that guides go-to-market choices.
Insights — Market analysis, case studies, and practical playbooks
Our blog focuses on actionable market analysis you can use to reduce risk and accelerate decision-making. We publish case studies that show real-world applications of our quizzes, write-ups that explain scoring and benchmarks, and short playbooks for common product and fundraising questions. Each piece aims to translate signals into prioritized experiments: clear next steps you can run within a sprint. We favor concise, evidence-backed posts that teams can reference when aligning stakeholders, planning research, or preparing investor materials. Our audience includes founders, product leaders, researchers, and strategic advisors looking for frameworks that scale across initiatives and industries.
Featured posts
Below are recent posts and practical guides that distill common market assessment tasks into reproducible steps. Each featured item summarizes the question we addressed, the approach, and the recommended next experiments you can adapt for your product.
Designing a 2-week customer insight sprint
Step-by-step sprint plan to validate key customer problems, test pricing signals, and produce a prioritized experiment backlog.
Investor-ready metrics without the spreadsheet mess
How to present traction, unit economics, and runway scenarios cleanly so conversations with investors focus on growth levers.
Insights & approaches
Our articles are informed by a blend of structured questionnaires, practical experiments, and field observations from product teams. We emphasize simple, repeatable frameworks that others can adopt: short surveys that capture willingness-to-pay, lightweight competitor mapping, and cheap experiments that provide directional signals quickly. We avoid long-form, unfocused research that sits unread; instead, each post concludes with concrete next steps, suggested sample sizes for tests, and metrics to track. Use these notes as a playbook: adapt the experiments to your context, run small pilots, and iterate based on measured results rather than gut feeling.
Want deeper help?
If an article inspires a change you want to implement but you need support, our advisor-assisted tier pairs your team with a researcher to translate findings into an experiment plan and measurement dashboard. Reach out to discuss a short engagement or workshop.